About the Baby Safety Zone

The Baby Safety Zone is an information hub and community for parents and caregivers. We’re helping make safety fun, one baby product at a time. Parents and caregivers are encouraged to immerse themselves in the Baby Safety Zone experience and become a part of a circle of parents dedicated to making their child’s first years, happy, safe and sound.

The Baby Safety Zone is powered by the Juvenile Products Manufacturers Association. JPMA is a national trade organization representing 95% of the prenatal to preschool industry. Today, JPMA represents 250 companies in the United States, Canada, and Mexico who manufacture, import and/or distribute infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items.