The Changing Role of Dad

The American Psychological Association (APA) recognizes the complexity of the modern day father when it states, “Today’s father is no longer always the traditional married breadwinner and disciplinarian in the family. He can be single or married; externally employed or stay-at home; gay or straight; an adoptive or step-parent; and a more than capable caregiver to children facing physical or psychological challenges. Psychological research across families from all ethnic backgrounds suggests that fathers' affection and increased family involvement help promote children's social and emotional development.”

Father and Son Star Wars

The APA also states that while a relatively small proportion of all fathers (an estimated 159,000 out of the nation’s 64 million), the emergence of the “stay-at-home” father demonstrates a new type of patriarch who is primarily charged with caregiving in the context of his family.

Today, JPMA staff is heading to Washington DC for the Dad 2.0 Summit, an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood. According to the Dad 2.0 website, “More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online.”

We look forward to learning more about this significant social shift and the important (and irreplaceable) role a father plays in the lives of his children. Kudos to the men who stand-up to make family the most important priority and to the modern dads who are committed to active roles in the lives of their children.

What do you think about the increasing social trend of stay-at-home dads?




American Psychological Association 

Dad 2.0