Product Registration: Help Yourself by Helping the Manufacturer

Editor’s Note: This post was originally published in {September, 2016} and has been updated for freshness and accuracy. 

As a parent, you are most likely unaware of the challenges manufacturers face in alerting baby product owners to a recall. Most parents today are justifiably protective of their privacy and hesitant to provide personal information that might be sold to marketers, thus initiating a flood of solicitations. 

However, in 2010 the Consumer Products Safety Commission (CPSC) enacted product registration standards that must be followed by all manufacturers of durable infant and toddler products. These standards should serve to ease those fears. 

Product registrationBy law, manufacturers are required to include a postage paid product registration card with each product and a place on their website for product registration. This information is only to be used to contact the parent in the event of a recall. Products not covered by this mandate, which is basically anything other than juvenile products, typically allow the consumer to opt out of allowing the manufacturer to use this information for anything other than recall notification. For those with extreme privacy concerns, a third party website such as WeMakeItSafer.com provides privacy protection and will notify you of a recall of a registered product. Those who choose not to register a product create a significant notification challenge to the manufacturer, as well as put themselves at risk in the event of a recall as the manufacturer may not know they own the product or how to reach them.

All manufacturers are interested in the safety of their customers. In fact, most recall investigations started by the CPSC are safety issues reported by the manufacturers themselves. We have been involved in a number of recalls where the manufacturer goes beyond what is mandated by the CPSC and several instances where, even though the CPSC did not require consumer notification of an issue, the manufacturer decided to do so anyway. 

The problem manufacturers face is that unless the purchase is made on their website, all knowledge of who purchased that product happens at the retail level.  While the retailer will certainly work with the manufacturer to assure anyone they know purchased the product is notified, the retailer’s information is still imperfect. Remember, the typical recall takes place several years after the product first enters the market, so even if the retailer possesses information, it may be outdated. A common element of recalls is a large box or boxes of returned mail with incorrect addresses.  While efforts such as recall notification posters in the store, posting of the recall on manufacturers’ and retailers’ websites and social media pages and press releases may reach some of these consumers, many are missed. Typically, fewer than 20% of recalled consumer products are ever returned or fixed.

The Bottom Line!

Registering products is the best way to make sure you are notified in the event of a recall.  The only way you can be sure that you will be notified when a product you own is involved in a recall is to register that product and update that registration when you have a change in circumstance. Manufacturers are always interested in maximizing the number of customers they reach in a recall announcement, and they will try a number of different ways to do so.  Be secure knowing that you helped make the process easier and you will be alerted if the product is recalled. 

About Bellomy Recall and WeMakeItSafer.com

Bellomy Recall assists manufacturers and retailers in notifying affected consumers about a recall and, if necessary, making sure that the consumer gets what is necessary to remedy the situation. WeMakeItSafer.com is a resource that parents may use to check on products that have been recalled or be notified if any products they own are recalled in the future.  product registration baby safety month

 

Product registration baby safety month