2018 Parent's Pick Award

Check out these great new baby products that were selected from a panel of baby gear experts and chosen as finalists in the 2018 JPMA Innovation Awards competition.

JPMA is offering one lucky company a chance at a special Parent's Pick Award - that you decide on!

View the list of products, vote for your top pick and be entered into a drawing to win a $100 gift card to the baby store of your choice!  Only 1 vote per person and voting ends Tuesday, March 20th at noon! Find out which product won on Twitter/JPMA on March 22nd! The winner of the gift card will be contacted via email no later than April 15th.


2-In-1 Voyager Smart Infant Swing and High Chair

PRIMO’s 2-In-1 Voyager Smart Infant Swing and High Chair goes from Swing Time to Meal Time and back again in 20 seconds.  Save money and floor space by getting 2 essential nursery products in one that grows with your baby. Tech savvy parents will love controlling the Voyager with a touch panel on the swing or remotely via Bluetooth. The swing soothes your baby with 5 reclining positions, 8 swing speeds, 3 timer settings, a removable toy bar and a variety of sounds including birds, water, classical music and even music from a USB stick or your phone’s music library. A unique responsive cry activation mode responds to your baby waking up from their nap or crying.

4 in 1 Universal Pacifier Holder Plush Toys

 Four Soothing Baby Accessories in One. Universal Pacifier Holder- Conveniently located at the nose of the adorable plush animal, the 100% food grade silicone pacifier holder is universally sized, designed to fit any pacifier. This feature allows baby to keep their pacifier nearby and in a comfortable position. Soft Silicone Teether- The pacifier holding element doubles as a pain relieving teether and offers just the right amount of resistance and features a texturized element intended to soothe sore gums. Storage/Travel Case- Unzip the plush to reveal a small storage pacifier pocket. Designed as an easy way to keep a spare pacifier germ-free and accessible, it is especially beneficial when traveling or running errands with baby. Visually Stimulating Plush Soother- Available in elephant, dog, or bear. 

4moms Breeze Plus

Playards are hard to use. The tricky sequence of steps is a pain point for many parents.  We believed that playards would be better if they were more intuitive and simple to use, which is why we developed the breeze. It opens or closes in just one step.  This year, we’ve introduced the new breeze® plus playard, which provides parents with both an easy one-push open, one-pull close set up, as well as an all-in-one care station, including a removable bassinet and changing station. Its sleek, modern design looks stylish in any room, and parents can use the bassinet up to 18 lbs., and the playard up to 30 lbs. or 35 inches.  It also comes with a convenient travel bag. 4moms continues to innovate  in the playard category to address real consumer pain points, giving parents more options to meet their needs.

Air Stroller

The OXO Tot Air Stroller is just 11 lbs., and has a fuss-free, compact fold designed to fit your lifestyle. The front wheel suspension navigates quick errands and neighborhood adventures with equal ease. Integrated mesh sides and the comfy, secure seat mean naps on the go aren’t just a fantasy. The generous, UPF 50 canopy protects little ones six months and up from the elements, and the integrated peek-a-boo window provides you peace of mind. With easy-access storage, machine-washable fabric, a built-in carrying strap, and a secret pocket just for you -- the sky truly is the limit. 


Introducing a new concept in modular bassinet design crafted to work exclusively with the bestselling baby lounger, DockATot.  The collection allows style-conscious parents to mix and match to suit their own individual design aesthetic, offering interchangeable pedestals and bassinets in a variety of fabric and metal finishes. Each base is molded to perfection with steel bars in circular, square cross-section or rocking designs. Upholstery bassinet styles come in a variety of finishes, with velvet style fabrics, eco leather look materials, and marble fabric. Once baby has grown out of the bassinet, each piece can be reconfigured into an heirloom quality table to blend seamlessly within any stylish home decor and passed down to future generations.


Baby K'tan Weekender Diaper Bag

Style and function have never looked so good. Featuring an innovative built-in antibacterial wet bag, a full size  insulated cooler pocket, a padded laptop pocket, a built-in wipes dispenser and more, the Baby K’tan Weekender Diaper Bag will keep any busy parent on-the-go. Throw that dirty onesie in the antibacterial wet bag; the pocket will prevent the growth of germs and odor causing bacteria and will keep that mess in check. Store multiple bottles, baby food, yogurt and snack in the full size cooler pocket; the insulation will keep your snacks cool all day. With an extra-large main compartment, a padded laptop pockets and small inner and side pockets, The Weekender offers plenty of space for your essentials and you can even pack for multiple days. 

Baby Pixel™ 5.0 Inch Touchscreen Color Video Monitor

With innovative patent-pending technology, the Baby Pixel™ 5.0 Inch Touchscreen Color Video Monitor provides TRIPLE peace of mind: helping parents to more easily see and hear their babies day or night, and provides additional confidence to know with alerts for any movement that occurs around your precious little ones. SleepZone™ Virtual Boundary, Moonlite™ Night Vision Boost and 360Tilt™ Camera Steering, make this comprehensive baby monitor the complete package at a great price.

Baby Trend® Mobile App with Connected Gear™ as featured on Secure Snap Fit® 35 Infant Car Seat

Connected Gear, by Baby Trend®, features new proprietary sensor technology that aids in preventing children from being left unattended.  The chest clip sensor, launching on the Secure Snap Fit® Infant Car Seat, reads the presence of the child and connects to the new Baby Trend® Mobile App, which will alert the parent/caregiver if they move too far  from the car seat.  If no one responds, the app will automatically alert a second emergency contact, and will soon include vehicle information and GPS coordinates. This smart technology is an essential safeguard for parents and their children, which is especially critical during hot summer months.  Launching in June of 2018, Connected Gear will soon be available in other applicable car seats and travel systems.  The new Baby Trend® Mobile App will also allow parents to register all Baby Trend® products, read product manuals and receive recall notifications for increased recall effectiveness. 



Boppy™ ComfyFit™ Baby Carrier

The Boppy™ ComfyFit™ Baby Carrier enables confidence in babywearing because of its simple and supportive structure that is both comfortable and comforting. Babywearing made easy in 3 steps. Simply click, strap, tie and go. The unique hybrid carrier is the perfect mix between a soft wrap and a secure structured carrier. Inspired by yoga apparel, the lightweight, soft fabric moves with caregiver and baby supporting their lifestyle. One size fits most for an easy transition between caregivers. Machine washable for when little messes happen. Includes a padded waist belt and comfortable wide shoulder straps to help distribute baby’s weight evenly. Designed with a zippered pocket in the waist belt to keep small items conveniently within reach. The perfect Stash n’ Go pouch that makes the carrier compact and portable when not in use.  

Boppy™ Teething Scarf

Launching a whole new category, the new Boppy™ Teething Scarf is an innovative 2-in-1 teether accessory designed to complement mom’s outfit as a fashionable scarf that can be worn in multiple ways while soothing and comforting a teething baby. Plus, it helps keep drool off mom’s outfit. The easy-grip teether is safe for baby; made of food-grade silicone. A versatile accessory with a perfectly-placed teether sewn into the scarf that keeps it from falling on the floor. Machine washable for easy care because drool happens.


Buddy Bib Animal Collection

The Buddy Bib is a NEW 3-in-1 sensory teething toy and bib! It provides a unique combination of a detachable and lovable plush sensory toy, which holds the teether (that can be replaced with baby’s favorite pacifier)  and a soft, absorbent/reversible bib. The plush sensory toy can be affixed anywhere, making baby’s teether, or pacifier, accessible to baby while preventing it from being dropped or lost.  Much like its sister product, the Munch Mitt, bold patterns, bright colors and crinkle sounds provide added sensory stimulation while the soft, absorbent bib keeps baby’s skin and clothes dry. When the Buddy Bib gets drool-filled or dirty, simply throw it in the washing machine for easy cleaning! Available in 6 characters/colors: Ollie Owl, Pinky Penguin, Felix Fox, Eli Elephant, Unice Unicorn and T-eething Rex

Buggygear 3-Speed USB Rechargeable Turbo Fan

Joining the Buggygear family is the 3-speed Buggy Turbofan! This powerful, multi-functional, USB, hand-held fan lasts up to 6 hours and can attach around strollers, backpacks, car seats, beach chairs, wheel chairs, bike handles & more! It’s the perfect travel companion because of its handy built-in flashlight and USB charging port. Make your wanderlust life a breeze! Features: Built-in Flash light; USB charging port; 6 hours of powerful, cool, wind with 3 gears; Conveniently attaches to almost anything. Comfortable hand-held silicone grip 

Carus Complete by Diono

Carus is a world first. A 4-in-1 baby carrier with a remarkable, neat detachable backpack. Whether baby is parent-facing, world-facing or on your back, the Carus rucksack can be mounted front, back or over the shoulder… or if time for toddling, the whole thing can be packed away and worn as a back-pack. We know that moms and dads struggle with both a baby and a rucksack, so we listened so that they could clearly see the  economic and user benefit. Parents want versatility, flexibility and longevity, and Carus has all three. This will set a new standard for a baby carrier product. Carus was designed for the urban outdoors… ruggedly inspired, yet sensitively detailed, whether on the sidewalk or meandering in the woods. With a front pouch just right for a pack of wipes, and the handy dispenser in the backpack, we’ve married practicality, comfort and lovingly engineered.

Chew Cube Easy-Grip Teether Rattle

The Malarkey Kids Chew Cube is the modern rattle.  With its soft corners, geometrical design and beautiful colors – the rattle has gone from cheesy to classy.  Offering four-way sensory stimulation to help aid in achieving baby’s milestones, including soft, textured teething edges for tender gums; large flexible holes to help baby with gripping skills plus a black and white patterned rattle with mirrors to provide stimulation for baby’s ears and eyes.  Features: Flexible, textured edges offer healing for tender gums; Black & white pattern and mirrors provide visual stimulation; Rattle offers sounds to stimulate baby’s hearing; Modern geometrical design aids baby with gripping strength; Can be affixed to baby or stroller using paci/toy clip; BPA & Phthalate Free, 100% Food-Grade Silicone

Colorland Transformer Baby Hip Seat & Carrier

Includes: front-infant, front facing out, hip, back and side, 360-degrees of options for the baby to enjoy multiple ergonomic carry positions The waistband feature was specially designed 3D material, with the extra padded crossable shoulder straps for maximize comfort and weight distributing evenly through shoulder, back and waist to prevent low back strain when carry baby out.  It has been structured to be seated in natural “w position” face to face carry and to prevent baby bottom wiggling to a side, keep “M position” face out carry to get away baby’s tights from health hazardous substances after carrying him for a while.  When a full carrier is not needed, the harnesses detach to function as a hip seat only to meet different age’s need, which allows to offer extra conform for both parent and child.  A key integrated rain cover which also acts as a backpack to organize the baby carrier. There is a patented L shape seat with additional  storage for small items. 

Contours Curve

Experience a new spin on strolling! Whether cruising through the burbs or sightseeing in the city, Contours Curve makes strolling with two children a breeze. The unique 6-wheel design makes steering and 360° turning as easy as a single stroller. Specifically engineered to perform with the weight of two children, Contours Curve glides, pushes and turns effortlessly with one hand. Additionally, the curb-assist feature facilitates light handling over curbs. Features: Unique six-wheel design for an effortless push & 360° turns; Curb assist feature for light handling over curbs;  Removable & reversible seats for multiple seating options;  UPF 50+ canopies with zipper-mesh extension & peek-a-boo windows; Large storage basket with easy side access; Dual wheel suspension for a smooth ride; Sandal friendly brake with color indicator; Water resistant seats for easy clean up; Standing fold with both seats attached; Bassinet accessory sold separately;  Accommodates up to 2 car seats, adapters sold separately

Curve washable nursing pad

Cache Coeur, leader in Europe on the maternity and breastfeeding lingerie market, has continuously been innovating since 2008 and is proud to present you Curve, the ultimate washable nursing pad – all made in France. Two years of research were necessary to create this patented innovation, with the help of mothers and medical professionals. Curve nursing pads concentrate the best of technology and French savoir-faire. They were designed with ultra-performant fabrics, super absorbent, leakproof, antibacterial and anti-odor; for total invisibility and discretion was designed a unique ergonomics to provide a natural breast shape. Smart, Curve nursing pads are totally adaptable, meaning they can be rotated and therefore used in any type of bra. According to our eco-responsible commitment, Curve nursing pads are made with OEKO-TEX certified fabrics in order to respect mother’s skin. Washable, they are durable and sustainable. With Curve, reuse and save!

Ergobaby Omni 360 Carrier

The Ergobaby Omni 360 is an all-in-one baby carrier, designed for superior baby and parent comfort, as well as exceptional ease of use. As Ergobaby’s most versatile carrier, it offers all carry positions, enabling the parent to quickly turn baby to face out, or face towards the parent in a snap. The OMNI 360 Baby Carrier adjusts from newborn to toddler (7-45lbs) in one quick step. The new Ergobaby OMNI 360 supports baby in a hip-healthy “M” shape position, at all ages and in all positions including forward-facing. Additional features include lumbar support waistbelt; extra cushioned, crossable shoulder straps for a perfect fit; large, detachable storage pouch; an adjustable head and neck support and a tuck-away baby hood.  The carrier is made of 100% Premium Cotton and is machine washable. The Omni 360 Baby Carrier is acknowledged as a "hip healthy" product by the International  Hip Dysplasia Institute.

Evenflo® EveryStage™ DLX All-in-One Car Seat

It’s not simply the 4-120 lbs weight range that draws attention to the EveryStage DLX All-in-One – it’s the way it installs and uniquely fits riders of all sizes. Parents feel anxiety when installing car seats– so much is riding on getting it right. Usual methods of climbing in the car, pushing, pulling… are now unnecessary with EasyClick™ Installation. Simply click the LATCH connectors and crank the handle back and forth for an  amazingly easy installation and wiggle-free guarantee! Unique seating angles help minimize head flop and the headrest adjusts height and harness in one step, with one hand. EveryStage provides more rear-facing seating space– without extending into the vehicle, which can cramp other occupants. EveryStage is side impact and rollover tested, includes dishwasher-safe cup holders and machine-washable seat pad. Every detail– from safety and extended use to comfort, convenience and style delivers what parents want most in a car seat.

Evenflo® Pivot Xpand™ Modular Travel System with SafeMax™ Infant Car Seat

Your all-in-one stroller is finally here!  Introducing the Pivot Xpand™ Modular Travel System.  Xpand grows with your child to transform into a double stroller with no extra parts or tools needed!  The innovative slide allows parents to raise the main seat for more space when traveling with two and the elevated seat allows access to the basket  from the front or rear.  The front expands creating a basket to hold a 65-liter back pack – the ultimate storage solution for your growing family.  With 22 potential configurations out of the box, comfort and flexibility come easy!

Evolu One.80°

Nothing tougher than moving a high chair with a baby in it. Besides it can cause dangerous situations. Therefore Childhome introduces the new Evolu high chair One.80° It is our Evolu 2 chair with a new swivel function. The swivel seats allows parents to place or feed their child in the seat in 3 different positions without moving or lifting the entire chair. Easily pull the latch to click the chair in the next position towards the table,90° clockwise or 90°counterclockwise relative to the table. This innovation is making feeding easier when the chair is next to you: you just turn the seat towards you, no need to lift the entire chair.

ExerSaucer® Gleeful Sea 2-in-1 Activity Center + Art Table

ExerSaucer has a new look! The Gleeful Sea is a delightfully simple and sophisticated activity center that transitions to a cruising playtime table then art table, as child grows. Wood accents and sleek design complement contemporary  home décor while babies are treated to a soft, quiet bounce and full 360-degree spin. There is an ocean of playtime  in the toy-filled tray featuring 20+ activities. The simple turn-to-attach Spin-Loc™ Toys can be removed and used on a multitude of surfaces to keep playtime going wherever baby journeys. When learning to walk, child can cruise around the table to play with the toys. The base replaces the seat ring to become an art and activity table, complete with built-in stencils, stamps and a convenient center caddy for art supplies, toys or snacks. With up to 4 years of use, your child will find new ways to play and get creative! 

Explore & More Follow-Bee Crawl Toy

Designed to grow with your baby through three stages, our motorized crawl toy challenges and encourages  little ones learning to crawl with colorful lights, energetic tunes and sweet buzzing sounds. 

Fisher-Price® 4-in-1 Ocean Activity Center

The 4-in-1 Ocean Activity Center combines traditional gym elements with four distinct modes of play and Smart Stages  learning content that grows with baby through each stage of development!  Key Features: Transforms into 4 distinct developmental modes -  a lay-and-play gym, crawl-through tunnel, play table and a; take-along activity panel; 5 repositionable toys perfect for sensory development. Each includes a convenient link for portability; A light-up electronic play panel with buttons to activate fun songs & sounds! And, Smart Stages™ graduated learning content that changes with baby’s age & stage.Babies will dive into all kinds of adventures keeping them playing and learning from newborn to toddler! Parents will love having one great toy that helps get their little ocean adventurer off to the best possible start.


Glow Organics Bath Bomb Set

The first bath bombs specifically formulated for pregnancy. The pack contains 3 different bath bombs that are each formulated with a unique blend of essentials oils specifically chosen to relax, relieve, or energize Mom. The oil blends used in each bath bomb alleviate stretching, irritated skin, and act as oil treatment for your hair. We know Moms are highly conscious of ingredients and what goes in and on their bodies. Our products include only simple, natural, and organic ingredients that she can feel confident using. As bath bombs grow in popularity, we wanted to create a "no show, all glow" fun spa experience. The packaging and branding were created with the modern Mom in mind. Glow Organics strives to create the ultimate pampering experience for all pregnant women. 

Green Toys Dough Set

The Green Toys™ Dough Sets are the safe and simple way for kids as little as two to enjoy the creative benefits of dough play.  Each set contains several tubs of our non-toxic dough, made in the USA from simple ingredients like organic flour. We bundled it with simple, quality tools and fun accessories, also made in the USA from 100% recycled plastic, designed to encourage open play and easily age-up with your kids for role play fun the whole family can enjoy. Press, smoosh, squish, roll, squeeze and shape with added peace of mind. Finally, dough play that’s safe, simple and tons of fun. Types of Sets: Race Car Maker, Cake Maker, Meal Maker, Flower Maker

HALO Bassinest twin sleeper

The HALO Bassinest twin sleeper is the only twin bassinet that rotates 360-degrees for the ultimate in convenience and safety.  Now your little ones can sleep as close as you like, while still safely in their own separate sleep areas, reducing the risks associated with bed-sharing.  Its unique design means your twins are visible at your eye level, allowing you to soothe your babies quickly.  Mesh walls offer maximum breathability: they provide your twins with  the togetherness they crave, and the safety of separate sleep spaces.  In addition, its patented side walls lower and automatically return, allowing you to tend to your babies while still in bed, helping to make your recovery from childbirth a little easier.  

iBaby Care M7

The iBaby Care M7 is a smart baby care system that trespasses the boundaries of a conventional baby monitor. Fully equipped with smart features, the iBaby Care M7 promotes early childhood education, listening, speaking,  vision and improved breathing skills. The iBaby Care M7 comes integrated with a built-in moonlight soother, diaper and feeding alerts, and early childhood education content that includes a wide variety of music, lullabies, white noises and bedtime stories. Captivate your baby’s senses and challenge their intellect with the top-rated monitor, iBaby Care M7.

Inter-Mix Backpack + Inter-Mix System Deluxe Kit By Petunia Pickle Bottom

Compatible with the Inter-Mix System by Petunia Pickle Bottom, or exceptionally capable on its own, the versatile Inter-Mix Backpack offers a hands-free, spacious solution to travel that’s customizable for every type of mother,  outing, situation, and story. The Inter-Mix Deluxe Kit is a full set of lightweight packing pods and the perfect 3-in-1 caddy to keep everything organized in the diaper bag, stroller or nursery. Easy-to-use, the customizable system can be packed up and packed down to bring along essentials for any outing. The Inter-Mix Deluxe Kit includes 2 Mini Pixels, 1 Midi Pixel, 1 Cool Pixel, and the Grid Caddy. 

Join. Baby Carrier

Join. Baby Carrier is designed parent friendly with a lightweight design.  Join Baby Carrier Infant Seat has a Hold Belt and Hold Cover to keep a baby safe by providing a proper fit which prevents slip through.  Join Baby Carrier has a Hold Cover on the carrier itself.  Wider strap to reduce burden on care taker’s shoulders. Join Carrier is made of Polyester. It has low hygroscopicity and dries quickly. It resists high temperature. It is breathable.  

E-zzy The Sloth

E-zzy the Sloth is the first app-operated baby SLEEP monitor and sound machine that cuddles and smiles. A safe plush featuring IoT tech that helps babies sleep better and gives parents a peace of mind. Aims to meet unique needs of each, unique baby, because there's no one size fits all in parenting. Won't attempt to completely replace a caregiver in nighttime and naptime parenting, but it will help as a smart assistant. Created by mothers and designed in Europe.  Baby sleep monitor in a high-quality toy managed by a user-friendly app. CRYsensor responds to crying with calming Pink Noise scientifically proven to be more calming for babies (3 types). CRYalert on caregiver's mobile device. Volume, duration, time, surrounding sounds sensitivity settings. Collects each baby's unique sleep data for analysis so parents can choose the best settings for their baby + predict their schedules better. Safely attach E-zzy to a crib with secure magnets. Includes milestones and tips calendar personalized by user's settings. Infant-safe Bluetooth, smart low-energy

Milk Boss Infant Feeding Support Pillow

Milk Boss from Itzy Ritzy is an infant feeding support, burping pillow and arm cushion all in one! Milk Boss infant feeding support is ideal for positioning baby at the perfect angle while bottle feeding or breastfeeding to help reduce the chance of reflux or gas. And when feeding is over, Milk Boss acts as a rest for baby while on his or her tummy getting burped. Milk Boss is firm enough to improve the caregiver’s posture while holding or feeding baby and also helps to prevent strained arms and shoulders from feeding or cradling. Its compact size makes Milk Boss ideal for use  while out running errands or traveling. There are no cumbersome latches or straps needed while using Milk Boss –  it simply slips on and off the arm to make feeding and holding baby more comfortable!


Milola Clutch by Korede

Deceptive to the eyes...this designer genuine leather clutch goes with the lifestyle of a modern mom. With hidden patent pending wipes dispensing pockets, water resistant lining and 5 organization pockets, a mom can have what she needs on the go and yet remain stylish and chic.


Simple, secure, and comfortable. A modern twist on the traditional wrap, the lightweight MOBYFit is easy to slip on and adjust for a custom fit that can be worn for long periods of time. This innovative wrap is versatile to use for newborns through toddlers, featuring front-inward or front-outward carrying positions.  

My Bath Seat

The Summer Infant® My Bath Seat™ provides a helping hand to parents at bath time, and is perfect for increasingly mobile little ones transitioning to an adult tub. This one-of-a-kind support seat is designed to be your extra set of hands at bath time when your soapy little bundle begins exploring their independence. With its three sturdy arms for 360° of support, high back rest and spacious frame, you can keep your baby securely in place while freeing up both of your hands to scrub and play. The Sure & Secure™ Suction Cups on each of the seat’s arms creates a stable and safe design and allows for easy set-up, removal and storage. This product is JPMA Certified, conforms to ASTM F1967 Standard Consumer Safety Specification for Infant Bath Seats and is recommended for children ages 5-10  Mos. NOT FOR USE AS A SAFETY DEVICE. ALWAYS KEEP BABY WITHIN ADULT’S REACH.

MyPaci Classic Plus pacifier

The Classic Plus is an innovative pacifier, designed and developed by a pediatric dentist, that creates a whole new category of the premium silicone pacifier. It possesses three proprietary features, never seen before, that raises the bar in safety, comfort and usefulness. The Safety Disc eliminates the possibility of thumb entrapment and thumb strangulation that can occur in all existing uni mold silicone designs. The Safety Disc also adds strength and rigidity to the shield.  The Comfort Stem has a proprietary angulation to lower the applied pressure to the oral cavity by over 40% to increase comfort and allows one to use a higher durometer material to add rigidity to the shield.  The 360 handle allows the Classic Plus to sit upright ,to help keep it clean, and adds support to the shield while also allowing the positioning of four air holes, whereas existing handles can only allow for two.

Nanit Smart Baby Monitor

Nanit is the first smart baby monitor that combines research-based sleep science with the most advanced and secure camera ever introduced into the home. Nanit uses computer vision technology to measure a baby’s sleeping habits as well as their parent/caregiver’s visit patterns and then sends personalized sleep tips based on real observations made by Nanit’s smart algorithms. This feature helps parents spot immediate issues as well as trends – empowering them to reinforce healthy sleep habits along the way. Other key features include: a private social feed for parents/caregivers to communicate, a night light, fully integrated cable management system, humidity and temperature sensors, and the best view of your baby, bar-none. 

Nursery Style Light Up Diaper Caddy

Shed some light on middle-of-the-night diaper changes with our modern diaper caddy! The handle shines softly with a touch sensitive light and a 10 minute auto-off feature. Organize diapers, wipes and more with a modular divider and four pockets

OXO Tot Silicone Self-Feeder

The OXO Tot Silicone Self-Feeder is a safe and soothing way for little ones to learn to snack on their own. Whether it’s strawberries, oranges, or another yummy fruit or veggie, simply place the food in the large-capacity pouch and let your little one do the rest! The silicone is easy to clean and the childproof lock is easy for grown-ups to take apart. Also, adding frozen fruit to the Feeder will help soothe teething tots!   

OXO Tot Space-Saving Drying Rack

The OXO Tot Space-Saving Drying Rack’s vertical design frees up valuable counter space, while still allowing you to dry multiple bottles at once. It is sized just right to fit neatly under cabinets and features angled pegs to help bottles and cups dry thoroughly. The rack has a removable top tray to hold small parts like valves and pacifiers and a removable base with ridges to keep lids and other parts elevated for quick sanitary drying.

OXO Tot Stick & Stay Suction Bowl

The OXO Tot Stick & Stay suction bowl seals securely to surfaces until mealtime is over, preventing sliding, tipping, or tossing. This tantrum proof bowl features an opening at the base that allows parents to easily remove it, while making it difficult for little ones to figure out. The Bowl twists off from the pad and base to separate allowing for a thorough cleaning and the tall side walls are perfect for helping tots with scooping and self-feeding.

PaciPal Teether Blanket

A plush snuggle body with a food-grade silicone teether, a universal loop to attach a pacifier, and a sweet, friendly  face make PaciPal Teether Blanket a powerhouse of function. Part blanket, part teether, part pacifier holder, and part lovey, baby’s new favorite friend will comfort and soothe in every way. PaciPal Teether Blanket is BPA, PVC, and phthalate free, machine washable, and compliant with all CPSIA safety guidelines. Compatible with ALL pacifiers,  PaciPal Teether Blanket empowers parents to use the pacifiers and soothers of their choice and respects that babies  have paci preference, fitting seamlessly into their lives with no interruption. PaciPal Teether Blanket comes in two  styles - Floppy the Bunny in a Gray and White Chevron, and Checkers the Elephant in a Blue and Green stylized repeating checker pattern. 

Playtex Potty Genie 3-in-1 Potty Trainer with Liner System

The new potty genie 3-in-1 potty Trainer with liner system is unlike any other potty Trainer available! featuring a disposable potty liner dispenser system, each scented liner is easily accessible through the back of the potty and effortlessly lines the scented & antimicrobial bowl, preventing odors and bacteria. The protective lid conveniently traps each liner; eliminating the messy clean-up other potty chairs leave behind. As your child grows, the potty genie grows with them offering a removable potty ring to welcome your child to any adult toilet while the base doubles as a non-skip step stool. The potty genie system is a mess-free & hassle-free potty training solution in the home or on-the-go. Each potty genie includes one roll of 20 scented disposable liners, storing discreetly in the reserve area.

Project Nursery Smart Baby Monitor System

Equipped with an HD Smart Wi-Fi Baby Monitor Camera for the nursery and an Alexa Smart Speaker - designed to be placed in the living room, kitchen or parent’s bedroom - the Project Nursery Smart Baby Monitor System enables parents to achieve an effortless, voice-powered experience from anywhere in the home. Thanks to Alexa’s 70 baby-focused skills and 10,000 general Alexa skills, parents can ask Alexa to “play a lullaby,” “check the room temperature in the nursery,” “record a video,” and so much more - all while engaged in other parent chores elsewhere in the home. Advanced capabilities include: Finding answers to everyday questions related to parenting and beyond; Ordering or reordering essentials like diapers and wipes from Amazon; Launching with your voice pre-loaded nature sounds, lullabies and white noise in the nursery without having to enter; Designed for today’s modern nursery, the system sports a contemporary finish in versatile soft white.

Quick Clean™ Breast Pump & Accessory Sanitizer

• Sanitizes hard, non-porous surfaces, and eliminates bacteria and viruses with its safe, no rinse, no wipe formula.
• Kills 99.9% of the most common germs.
• Safe for use on breast pumps, breast pump parts, baby bottles and more. Gentle enough to use in nurseries. 

Retractable Safeway Gate by Kidco

Flexible yet safe mesh barrier with a one hand operation of a super quiet recoil.  Gate is 33.5" high and extends for openings up to 55" wide.  One-touch button to pre-set width for an exact fit.  Includes spacers for baseboard installation.


Sagepole High Chair

The Sagepole high chair is the first wooden slide adjustment chair of its kind. Standing on four solid legs, its modern design was inspired by the trunk of a tree. Comprised of European beachwood and polypropylene, it’s durable and eco-friendly. The chair is created to grow with your child, and can be used from 6 months of age through adulthood (max. capacity of 250 lbs.) The seat height is altered by loosening the large screw feature, moving the base along the central column, then tightening the screw to lock the base securely in place. The tray is easy to remove, clean, and stores neatly on the backside of the chair. Sagepole comes partially assembled in two separate lightweight pieces. Customers have 5 colors to choose from and the option to purchase a seat cushion. Unlike other height adjustable wooden high chairs, Sagepole requires no additional tools or hardware.


Sirona M with SensorSafe 2.0 By Cybex

The CYBEX Sirona M with SensorSafe 2.0 is the only smartphone-synched convertible car seat in the market that integrates important safety technology into the chest clip of the car seat to alert when unsafe conditions arise. The alerts are provided through a vehicle receiver and the caregiver’s smartphone in a range of situations including when the driver has accidentally left the child behind, a child has unbuckled himself while the vehicle is in motion and when the vehicle becomes too hot or cold. Additionally, the SensorSafe app includes instruction manuals, demo videos and other useful information to ensure proper car seat use.


SitAlong Toddler Luggage Seat

Our SitAlong Toddler Luggage Seat is a safe and convenient way to transport your toddler and suitcase!  Attach onto any 20″-24″ rolling suitcase and you have a stroller instantly. Roll your carry on suitcase and toddler right up the jetway, on to the plane and up to your seats.  Folds flat against carry-on suitcase so it can fit in overhead bin. Lightweight & simple to use, no tools required. Personalize it by slipping your child’s name or a picture in the clear back pocket. Durable and easy-to-clean fabric. Safety tested 


Skip Hop Explore & More Jumpscape Foldaway Jumper

With a light-up cloud bounce counter to track baby's jumps, our jumper rewards baby with lights and music and breaks into applause at 100-jump milestones! It features a 360-degree rotating seat so baby can sit, swivel and bounce for maximum exploration. Clip-on, movable toys encourage development and allow for customized play. When playtime is done, easily fold our baby jumper flat for storage and transport.


Sleep N Feed

The Sleep 'N Feed  is a patent-pending multi-functional Baby Nesting System serving as a nursing pillow and traveling bassinet all in one! With special technology, the Sleep 'N Feed has the ability to transform into different feeding positions and accommodates baby from newborn to one year old. Ultimately, these features makes this a great investment for all parents!  Its available in slate gray, ocean blue and fuschia.


Sleepea by Happiest Baby

Sleepea is the first doctor-designed sleep sack, making swaddling possible in just 5 seconds. For centuries, parents have used long, loose blankets to wrap babies. Created by Dr. Harvey Karp, the nation’s top pediatrician, Sleepea makes swaddling easier and safer. Sleepea is extremely safe: Never Unravels - No loose blankets to cover the face; Hip Safe - Room for growing joints; Breathable Mesh - Prevents overheating; Stays Snug - Reduces rolling to risky positions.; Improves Sleep - Less temptation to bed share (a cause of infant sleep death). Sleepea boosts parent confidence, too: Utterly Simple – It’s literally a 5-second swaddle; Perfect Every Time - No confusing wrapping of a flat blanket; Zips Both Ways - Diaper changes won’t wake the baby; Smart Bands - Keep arms in the best position; Quiet; Velcro - No loud noise when opened. Sleepea is made with organic cotton, and comes in three sizes.


the chew™

The Chew™ is a very soothing teether for gums—with the added bonus of our patented “pop” technology for busy hands.  Playful micro-textures massage sore gums and entertain fingers, while responsive bubbles encourage fine motor skill development and hand-eye coordination. Its hollow bubbles are easy force baby to grab & hold on to.  I can be used at room temperature, chilled or frozen.  The Chew™ is dishwasher safe and made of 100% silicone. No lead, PVC, BPA, latex or phthalates.


The Evolutionary Humble Bee “Nurse-Sling”

Traditional nursing pillow revolutionized breast feeding. It offered mommy support and rest during breastfeeding but came with major limitations. With revolution comes evolution. Our patent-pending Nurse-Sling answers the nursing pillow issues and gives mom what she really wants, Freedom.  Comfortably worn around the shoulder, Nurse-Sling allows mommy to move freely when desired.  7x lighter than  traditional pillows, and fully adjustable, Nurse-Sling provides the perfect amount of support and positioning to both mommy and baby and relieves mommy’s hand to lessen the dreaded “Mommy thumb”.  Its small stature allows for a travel friendly solution to breastfeeding. In addition, as baby grows, Nurse-Sling’s converts into a hip carrier once your child has reached the toddler age and acts as a sling bag that all moms are looking for as an alternative to large diaper bags. The Nurse-Sling is the best support mommy needs for breastfeeding and beyond.


The zenBaby™ Hybrid 2-in-1 with KulKote

The zenBaby™ Hybrid 2-in-1 is a versatile, dual-firmness, infant-to-toddler transition crib mattress that combines the comfort and practicality of a traditional 2-in-1 with the radical revolutionary temperature regulating technology to keep baby comfortable, centered, and in a state of “ZEN” right through the night. A part of Colgate's brand new zenBaby™ collection, the Hybrid 2-in-1’s infant side features an extra-firm eco foam made with plant-based oils and coated with a KulKote® layer for optimal temperature regulation and comfort. The toddler side features durable and supportive pocketed microcoils for added pressure relief, breathability, and posture support. Lastly, the zenBaby™  Hybrid 2-in-1 is wrapped in a soft, velvety, organic cotton knit cover. With its unique water-based coating design, the zenBaby™ Hybrid 2-in-1 offers the highest level of cooling comfort and temperature optimization to help baby sleep well. Ooooom!


Travel Tray

Eating in the car can be a sticky subject. If you love your ride, you don’t want to get it messy. With the dawning of 2018…how could there not already be a very real practical solution? Travel Tray™ gives your child easy independent  access to their snacks, toys & drink so parents can stay focused on the road. We parents are always on the go, so we’ve ensured that the surface is easy to wipe clean with a wet wipe, as well as being top-rack dishwasher safe. Made in USA, using BPA, PHT and PVC free materials. Invented by a parent who almost was in an accident while trying to keep snacks in their kids laps while driving. Distracted driving is real, and is increased with children in the car. We are determined to reduce distracted driving and help save lives with Travel Tray™.

Traverze by Diono

It’s tough to be a family on the go, so we’ve combined a wonderfully light stroller with the maneuverability of a suitcase. With a telescopic ‘pull-along’ handle and a neat stow-away cover, we created Traverze; for every busy  airport, train station, and bustling metropolis. Traverze meets the needs of families who see beyond reasons ‘not’ to travel, but relish the opportunity to take the family somewhere new.  As the world continues to get smaller, and more accessible, products need to reflect that need to get from A to B.  Traverze is styled in a range of dynamic fashions, with wonderfully inspired kinetic patterns, and premium metal finishes, which set new standards in the stroller category. With practicality built in, Traverze marries small & compact with no compromise; being suitable from birth, with an integral 5-point harness, full size canopy and weighing in at less than 12lb, it’s made to move...



Cutest. Tub. Ever. But wait, there’s more! It’s an infant/toddler bath that stays out of the landfills by becoming a storage bin (with stackable lid) when no longer needed as a tub. Store toys, games, clothes and more in one pig, two pig, three pig, four! It will soon be the perfect shower gift that can be given alone or filled with other Prince Lionheart favorites! Adopt all 5 Tubimals™ (dog, elephant, sheep, pig, and hippo) and give them a home in your playroom. Age: Infant+. An infant sling is included to cradle Baby until Baby is able to sit up unsupported. Not only does the Tubimal™ conserve water when compared to filling a standard bath, but it also gives toddlers a secure place to enjoy bath time in the most adorable tub ever.


Babycomfit Under-all pants

Baby ComFit™ is an improved pair of baby under-all pants with a unique top section that extends up to a Baby’s underarms and snaps over the shoulder.


UPF 50+ Car Seat Cover

Luv Bug’s cover is the only fitted car seat cover that is made from UPF 50+ sun protection fabric on the market. To create maximum breathability, we have two side vents that allow cross ventilation for airflow. Our fabric is  ultra-soft, moisture wicking, and able to be stretch over any size infant car seat.  It also functions as a shopping cart cover and nursing cover.


Veer Cruiser

Veer’s Cruiser is the world’s first true crossover between a stroller and a wagon. Currently, seven patents are either issued or pending for utility features centered around safety, usability and strength. Modularity and length of use are huge juvenile product trends. The Cruiser is more versatile and will last longer than any other product in its class. Veer launched in September 2017 and has demonstrated steady month over month growth. Currently, the Veer Cruiser has inspired more than 23,000 Instagram followers and 10,000 Facebook followers. This reinforces a huge  consumer appetite for the design of this product, even before it has fully infiltrated the marketplace. With more than 200 million press impressions in only three months, the Cruiser has received several awards for design,  innovation, and its positive impact on families. Long after traditional strollers have been discarded, the Veer Cruiser will be there for your family’s adventures. 


Whisbear The Humming Bear

Whisbear is a premium European sleep aid, interactive toy, and best friend for newborns, infants, and toddlers.  It emits Pink Noise, scientifically proven to most accurately represent the sounds familiar from a mother’s womb and have links to better night sleep for newborns. It features a CrySENSOR device that operates for 40 minutes and then switches to the standby mode. If a baby cries the sound will be turned on for an additional 20 minutes. The cycle will continue for 3 hours - as recommended by pediatricians so that parents do continue to check on a baby. One button operated for sleep-deprived parent's ease. Inspired by the first kids’ drawings, where the arms and legs spring straight out of the head.  Magnets in its paws allow to securely attach it to a crib or stroller (to comply with SIDS prevention rules). Rusty and colorful legs and ears make it a sensory development toy that grows with the baby. Safe from the birth with hypoallergenic stuffing and OEKO-TEX certification. 


WOW CUP MINI 360 Bottle

Small is the new BIG! This is the first-of-its-kind Mini 360° spill free drinking valve featured on a stylish baby familiar shaped Tritan™ bottle. The smaller 360 valve provides easy drinking function for those little mouths without covering up their entire face like the bigger 360 cups do and its trendy baby familiar bottle shape makes it super easy for those little hands to grab. The WOW CUP MINI™ is packed with all those genuine WOW CUP® Grab & Drink®, spill free and easy to clean and assemble features. There are no gaskets and hidden areas to get all grimy and it is dishwasher safe.  We’ve even included a travel lid to keep the drinking surface clean during storage in lunch boxes, carry bags and backpacks. Great for a transition or everyday active lifestyle drinking bottle for home, school and on-the go.  The WOW CUP MINI is sure to become your go-to drinking bottle for babies and toddlers.